Jennifer Kaplan is the founder and president of Evolve PR & Marketing, Arizona’s largest public relations firm. Since launching in 2010, she has grown Evolve into a team of 25 full-time publicists serving 100+ clients nationwide. A proud Phoenix native and ASU alumna, Jennifer’s relationship-driven approach has earned her lasting partnerships and recognition, including 40 Under 40, Most Influential Women in Arizona Business, and the inaugural Hugh Downs Alumni of the Year Award. Beyond the office, she enjoys family time, community involvement, yoga, and cheering on her alma mater, Arizona State University’s Sun Devils.
In this episode, we’re joined by Jennifer Kaplan, founder and president of Evolve PR & Marketing, Arizona’s largest public relations firm. Jennifer shares her journey from launching a small client-focused team in 2010 to leading a powerhouse of 25 publicists serving more than 100 clients nationwide. She opens up about the power of relationships, leadership lessons from building lasting partnerships, and what it truly takes to transform brands while creating meaningful impact.
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